Over the counter at mcdonalds attending hamburger university. Serving hamburgers and selling insurance gender, work, and identity in interactive service jobs. Gender, work, and identity in interactive service jobs robin leidner university of pennsylvania through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. Mcdonald s is a mega corporation and profit maker from its sales of unhealthy food. First, employers may burnout their workforce leidner, 1993. Check out our revolutionary sidebyside summary and analysis. It is a large chain but only throughout california. Leidner s point of departure is the fundamental nature of interactive service work, namely that it involves three parties, not only employers and employees, but servicerecipients as well. Mcdonalds by robin leidner this chapter demonstrates how the gendered processes of physical and emotional labor in nail salon work are seeped with race and class meanings that reinforce broader structures of inequality and ideologies of difference between women in america.
The irony in robin leidners over the counter at mcdonalds october 2, 2017 whateverfloatsyourgoatweb to me it seems ironic that leidners recordings and observations state that mcdonalds is a positive corporation yet mcdonalds has this reputation in modern society as being a greasy fast food restaurant that people only go to when they have to use the restroom. Over the counter at mcdonalds rationalization means to make things efficient. In 1965 mcdonalds was the number one food chain in the us with over 300 outlets, and by the late 1970s operated across europe and asia. Leidner, over the counter at mcdonald s this chapter gave a very detailed insight on mcdonald s from the eyes of robin leidner. I could not believe when i read that there is actually a hamburger university built, run and paid for by mcdonalds.
Over the last three decades, fast food has infiltrated every nook and. Mcdonalds uses only usda certified 100% ground beef. With over 11,800 outlets worldwide, mcdonald s is by far the world s largest fastfood company mcdonald s annual report for 1990. Apple computer needs to instill a degree of structure within the organization if. They have over 35,000 restaurants worldwide and yet theyre all the same from the architecture, decorations, menu, taste, etc.
I have heard plenty of customers come from all over the country that come to the store to pick up some bread the. Students will understand the key changes in the us labor force over the last 50 years and. Find out their business and marketing strategy that made them the leader by clicking the link above, information summarized into executive summary format. Can the organizing model that helped pass seattles. Syllabus, fall 2004 introduction to sociology section e5tba. Mar 07, 2016 from my understanding, instrumental rationality can be defined as the use of reason to achieve an end through the most effective and efficient means possible.
On the one side is mcdonalds, whose counter and burger flipping positions. Conditions of employment the routine wide array of controls for familiar costumer routines managers with support and encouragement workers with six steps of window service. Methane emitted by cattle reared for the beef industry is a major contributor to the global warming crisis. Sep 20, 2017 leidner, over the counter at mcdonalds this chapter gave a very detailed insight on mcdonalds from the eyes of robin leidner. Sep 28, 2015 somewhere in the world right now someone is eating a mcdonald big mac and fries. It would be wrong to portray schlossers book as just another antimcdonalds diatribe. Throughout the course, we will challenge the takenforgranted notions of our. Our goal is to provide you with the information you need to make sensible decisions about balance, variety and moderation in your diet. This video did a great visual representation of the wealth distribution and used very easy charts. Mcdonalds is responsible for 25% of these advertisements. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up positive mental attitude by chanting i feel happy. As shown table 1, mcdonalds in 2011, operated 33,510.
Burger king has over 1,200 and mcdonalds over 5,000 outside of the. Over the counter at mcdonalds robin lender explains that rationalization is the act of making things efficient. How mcdonald s became the leader in the fast food industry. Over the counter at mcdonalds attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to standardize every aspect of service and product coaches on exactly what to say, how to stand, when to make eye contact, etc.
Mcfacts ray kroc, 52year salesman, entered hamburger business in 1954 you deserve a break today. Food, fast talk, can lead to counterintuitive conclusions. Robin leidner, department of sociology, university of pennsylvania. Of course, normal tensions arose when some managers strayed from corporate directives and used more authoritarian methods, but the corporate directives themselves were quite effective in encouraging good worker behavior leidner 81. Sociology of work syllabus work and family researchers network. Mcdonalds window workers that robin leidner follows in fast. Attending hamburger university, robin leidner observes how mcdonald s trains the managers of its fastfood restaurants to standardize every aspect of service and product. Leidner seemed at times to subscribe to the myth of the natural born salesperson. Decision making planning and control assignment the organisation i have chosen to examine from an operations management and decision making standpoint is mcdonalds, a worldwide chain of fast food restaurants, which are run either by a franchise, an affiliate or by the corporation itself. View lab report over the counter mcdonald s from soc 110 at university of north dakota. Counter workers at mcdonalds follow the six steps of window service. Oct 03, 2017 over the counter at mcdonalds leidner. Behind the counter in eric schlosser s fast food nation.
In many countries teenaged workers typically have had limited experience. Serving hamburgers and selling insurance western washington. Attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to. Oct 02, 2017 the irony in robin leidners over the counter at mcdonalds october 2, 2017 whateverfloatsyourgoatweb to me it seems ironic that leidners recordings and observations state that mcdonalds is a positive corporation yet mcdonalds has this reputation in modern society as being a greasy fast food restaurant that people only go to. Franchising and the impact, page 4 had corporate stores that they wished to sell, they may offer them to an existing franchisee as a joint venture. Fast food, fast talk by robin leidner paperback university of. This is john mcphee behind the counter washington post. In over the counter at mcdonalds, leidner details the operation and subculture of mcdonalds. The basic dynamic of labour and management struggling for control over the work process, a common theme in labour process theory, is com.
This chapter covered a variety of topics, from the founding of the company, hamburger university, day to day routines in the store, and so fourth. Attending hamburger university, robin leidner observes how mcdonalds trains. Since routinization limits the control that workers have over many aspects of their jobs, writers on the subject have typically assumed that workers will make every effort to resist it. The irony in robin leidners over the counter at mcdonalds. Sociology of work spring 2017 university of california. Robin lender explains that rationalization is the act of making things efficient. Mcdonald s amply illustrates, however, that customization is only one route to success in a service business. Mcmenu doityourself mcdonalds restaurant recipes all products ed by the mcdonalds corporation xam2001 page 2 important cooking tips the all beef patties the ground beef you use is a critical factor in duplicating the mcflavor. The irony in robin leidner s over the counter at mcdonald. I work at boudin sf sourdough located here in stockton.
Her study reveals the complex and often unexpected results that come with the routinization of service work. Not only is routinization of service inter actions quite possible, it can also be extremely profitable. I have heard plenty of customers come from all over the country that come to the store to pick up some bread the day before they go back home. Mcdonalds mcd is a fast food, limited service restaurant with more than 35,000 restaurants in over 100 countries. Over the counter at mcdonald s attending hamburger university, robin leidner observes how mcdonalds trains the managers of its fastfood restaurants to standardize every aspect of service and product coaches on exactly what to say, how to stand, when to make eye contact, etc. Pdf within much critical research literature, fastfood jobs are presented as offering few employee advantages. Mcdonalds usa nutrition facts for popular menu items. Drawing on a wide range of classic writings and contemporary empirical selections, this text. Pdm15267 gaurav dutta dm15219 rohitrakshithdm15247 r. How absurd i feel that they have gone mad and overthought the whole training process that they feed those willing to be fed.
Mcdonald s by robin leidner this chapter demonstrates how the gendered processes of physical and emotional labor in nail salon work are seeped with race and class meanings that reinforce broader structures of inequality and ideologies of difference between women in america. Robin leidner attempts to take or maintain as much control as possible over the work, which puts the interests of these two groups directly at odds. Over the counter mcdonalds macey mcmanus over the counter. Her study reveals the complex and often unexpected results that come with the routinization of service work undermines shared understandings about individuality and social obligations, increasing the tension between. Mcdonald s usa nutrition facts for popular menu items we provide a nutrition analysis of our menu items to help you balance your mcdonald s meal with other foods you eat. How mcdonalds became the leader in the fast food industry.
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